Social media is a term which refers
to the user-generated, participatory applications of information and
communication technologies (ICTs). It is the defining feature of
what some call Web 2.0 (O’Reilly,
2003)
the interactive public sphere of the Internet. Web 2.0 delineates the
participatory infrastructure of the World Wide Web. Its architecture
is rooted in the principles and practices of rich public dialogues.
The impact of social media on the
ways we relate to and communicate with one another has been
significant: over half of the Canadian population is now signed up
for Facebook (SocialBakers.com,
2011)
; over 13 million hours of video footage was uploaded to YouTube in
2010 (SocialMediaObservatory.com,
2011);
and between 2010 and 2011, Twitter activity, measured by tweets per
day, increased by 252% (JeffBullas.com,
2011).
Social media then, provides individuals and organizations with a
free and powerful tool kit for engagement and communication.
In the advertising world this is
translating into social media campaigns around brands and products.
Positive narratives about, and customer engagement with, the campaign
are viewed as the keys to, and measurements of success to the
advertiser. Social media is also a powerful tool for gathering
market research, so that campaigns can be targeted and archives of
user data can be accumulated. Social media campaigns are designed to
sell a product or idea; a campaign is
created around a
brand or product based on an organization’s desire to do so.
In the activism world, this is
translating into social media campaigns for social justice;
fundraising efforts for Tsunami victims (PoliticsOnline.com,
2004)
and the successful of the Egyptian revolution (Wired.com,
2011)
are two powerful examples of how individuals harnessed the power of
social media independently to mobilize and effect positive change.
Social justice campaigns are designed to help and share; a campaign
emerges
around a cause or an issue based on individual response to it.
Next week, Ryakuga will be releasing a handbook for using social
media to augment community radio events, campaigns are blended. The
“product” being sold is individual and community identity, the
positive change desired is sustainable community and individual
self-esteem development. The campaign also allows for an archive of
the event to be created, and can provide a virtual home base for the
community event or station.
Adding a virtual overlay to an
existing community can strengthen the bonds between the people within
it and can have phenomenal positive identity effects (Willson, 2006).
Social media can facilitate the emergence of a community dialogue
using text, photography, video, and sound.
Participating in a community
becomes a specific and deliberative action when social media is used
within it, and active participation becomes documented and archived
for reference. Recognition for participation is given through direct
feedback from other community members, which reinforces feelings of
inclusion and belonging in the participant. Using social media to
participate in a virtually defined community is a self-referential
action and becomes connected to the very essence of the community
itself.
Using social media, community
dialogue is documented as the multitude of voices that participated
using social media tools. It is the whole of the communication
between the community members who created it.
(Charlene Gagnon, 2011)
Wednesday, December 28, 2011
Monday, December 5, 2011
Wednesday, October 19, 2011
Network 11 starts tomorrow!
Network 11 is an unconference. According to Wikipedia - An unconference
is a participant-driven meeting. The term "unconference" has been
applied, or self-applied, to a wide range of gatherings that try to
avoid one or more aspects of a conventional conference, such as high
fees, sponsored presentations, and top-down organization.
So the Thursday night meeting when we get together at the cottage hospital is important. It's then we decide on mini-sessions, mini workshops and the radio schedule - and the management committees so together we can ensure the two days run smoothly as possible.
The Food Committee has already been established: Joanie Cranston of the Bonne Bay Cottage Hospital Heritage Corporation; Kate Power and Erin McGee of VOBB, and Allison Eaton, Bonne Bay Marine Station. Incidentally, they are asking if anybody has dietary concerns. Allison suggests people even bring their own mugs to help keep the unconference as green as possible. We will need people to work with them to ensure food distribution and cleanup.
Another initiative already started is the Virtual Facebook committee. Charlene has put a lot of volunteer work into getting Facebook set up and she will be participating virtually in the event. Mallory McGrath and Arlene Morrissey are also helping out virtually. Dan Murphy (leading our Skype initiative) and Donavon Taplin will be taking part from the conference.
We need to both report from the community to Facebook and report on-air what's happening on Facebook. Joan did a fine job of that during the Conche simulcast. Charlene will also be tweeting updates from the event on the Ryakuga Twitter
The third mechanism is the programming committee. Some programs are predetermined such as the Benefit Concert; Harvest Festival; Rural Secretariat Session, and the Thursday night introductions. Saturday afternoon is youth programming - designed and controlled by youth.
But that leaves lots of time for specialty programming from the different communities. We have recorded programs from earlier events and live programs. Please come prepared to discuss your ideas. The programming committee will begin on Thursday night to time slot the programs.
The fourth group to choose from on Thursday is the Technical Committee - we need people to operate the equipment throughout the event. (Although Nicole could probably do it by herself : ) This committee will interact with the photographers - to ensure documentation - and the Virtual/Facebook group.
We will also need to archive and document all our programming.
We can all sign up for committees, mini-sessions, and mini-workshops when we arrive at the Network 11 Unconference (or let Fred know before the event).
So the Thursday night meeting when we get together at the cottage hospital is important. It's then we decide on mini-sessions, mini workshops and the radio schedule - and the management committees so together we can ensure the two days run smoothly as possible.
The Food Committee has already been established: Joanie Cranston of the Bonne Bay Cottage Hospital Heritage Corporation; Kate Power and Erin McGee of VOBB, and Allison Eaton, Bonne Bay Marine Station. Incidentally, they are asking if anybody has dietary concerns. Allison suggests people even bring their own mugs to help keep the unconference as green as possible. We will need people to work with them to ensure food distribution and cleanup.
Another initiative already started is the Virtual Facebook committee. Charlene has put a lot of volunteer work into getting Facebook set up and she will be participating virtually in the event. Mallory McGrath and Arlene Morrissey are also helping out virtually. Dan Murphy (leading our Skype initiative) and Donavon Taplin will be taking part from the conference.
We need to both report from the community to Facebook and report on-air what's happening on Facebook. Joan did a fine job of that during the Conche simulcast. Charlene will also be tweeting updates from the event on the Ryakuga Twitter
The third mechanism is the programming committee. Some programs are predetermined such as the Benefit Concert; Harvest Festival; Rural Secretariat Session, and the Thursday night introductions. Saturday afternoon is youth programming - designed and controlled by youth.
But that leaves lots of time for specialty programming from the different communities. We have recorded programs from earlier events and live programs. Please come prepared to discuss your ideas. The programming committee will begin on Thursday night to time slot the programs.
The fourth group to choose from on Thursday is the Technical Committee - we need people to operate the equipment throughout the event. (Although Nicole could probably do it by herself : ) This committee will interact with the photographers - to ensure documentation - and the Virtual/Facebook group.
We will also need to archive and document all our programming.
We can all sign up for committees, mini-sessions, and mini-workshops when we arrive at the Network 11 Unconference (or let Fred know before the event).
Monday, October 17, 2011
Network 11 Logistics
Network 11 Unconference is designed to facilitate informal networking.
We also hope people make use of our FaceBook and Blog before and during
the event.
http://www.facebook.com/groups
http://www.ruralcommunities.ne
In other words, we want people to make suggestions online. And, at any rate, all will be discussed and decisions made when we are together face to face on Thursday.
There are a variety of sub-agendas on the go. For example, St. Anthony wants to set up a permanent station; Fogo Island wants to use community radio as a networking tool in their 2012 anniversary celebrations.
Also, this suggested agenda doesn't include a radio programming schedule. People are already sending in suggestions and requests for programs.
Thursday 7 pm:
Friday am:
Lunch - town hall
Friday pm:
Saturday am:
Lunch at the craft fair - town hall
Saturday pm:
Sunday am:
http://www.facebook.com/groups
http://www.ruralcommunities.ne
In other words, we want people to make suggestions online. And, at any rate, all will be discussed and decisions made when we are together face to face on Thursday.
There are a variety of sub-agendas on the go. For example, St. Anthony wants to set up a permanent station; Fogo Island wants to use community radio as a networking tool in their 2012 anniversary celebrations.
Also, this suggested agenda doesn't include a radio programming schedule. People are already sending in suggestions and requests for programs.
Thursday 7 pm:
- Gather on air with snacks in the cottage hospital radio studio/social networking center
- Groups and individuals introduce themselves and their interest/projects (basically where we've been with communications and networking)
- Later off air with discussion and choice of mini sessions, workshops and conference committees
- Review and discussion of the unconference schedule
Friday am:
- Continental breakfast
- Mini sessions and mini workshops
- Radio programming including report backs
Lunch - town hall
Friday pm:
- The Rural Secretariat is facilitating a deliberative dialogue session on the development of networking among community media practitioners in Newfoundland and Labrador - town hall
- Potluck supper/social - town hall
- Radio programming
Saturday am:
- Continental breakfast
- Garden Project Initiative (10 am)
- Harvest Festival and Craft Fair (11 to 4) broadcast - town hall
- Mini sessions and mini workshops
- Radio programming including report backs
Lunch at the craft fair - town hall
Saturday pm:
- Youth radio broadcast
- Wrap up round table in the marine station - building the network
- Radio programming including report backs
- Catered dinner social - town hall
- Benefit concert (8 pm) - remote broadcast - town hall
- Social - Lion's Club
Sunday am:
- Continental breakfast
Sunday, October 16, 2011
Facebook Pages vs. Facebook Groups
This was originally posted in the Network 11 Facebook Working Group on October 16, 2011 by Charlene Gagnon as a resource for determining appropriate use of Facebook platforms.
Facebook offers two types of organizing and promotion tools that can be used to augment community radio projects : Pages and Groups.
Pages and Groups offer different features and are intended for specific uses.
This post will try to explain the differences so that you can decide which platform works best for your community station.
You are reading this post in a Facebook Group. The Network 11 Facebook Group in fact!
This group is open, in that any member of the Facebook can come to this address and view the content if they have a Facebook profile. And any member of the Facebook can request to join this group. When a person becomes a member of this group, they can add new members to it.
A person is never sent a "request" to join a group, the default setting is for people to be automatically added.
The default settings for groups is to receive email notification any time a member of the group posts to it. You can change those settings by clicking the "edit notifications" button in the top right of the group home page.
You can share links, photos, videos, polls and docs to a Facebook group. You can also have live chat with all group members that are online at the same time.
You can post to Facebook groups from email. For this group, members can email network11@groups.facebook.com and the email will show up as a post in this group.
Ryakuga on Facebook is a Facebook Page.
A Facebook Page has a single "official" voice. It can have multiple administrators, but all posts appear on the page as from a single voice. For example, the Ryakuga Page could have 4 administrators, but regardless of who posts, it will always just show as a post from Ryakuga.
If a Facebook Page is published, it can be seen by any member of the public regardless of if they have a Facebook account. Anyone with a Facebook account can "like" a Facebook page, and they will receive updates in their news feed of activity.
Settings controls are a lot more detailed with Facebook Pages than with Facebook Groups. There are a variety of viewing and posting options. People who "like" a Facebook Page can add links, photos, videos and contribute to discussion forums on the page.
Anyone who likes a Facebook Page can recommend the page to anyone on their friends list. It comes in the form of an invitation.
Pages can "like" other Pages, and administrators are given the option of using the Facebook as the Page. So the Ryakuga Page could post to the Network 11 Group.
These are a few of the major differences between Groups and Pages.
The general rule is that Groups are used for horizontally organized information sharing among members. Pages are more for promotional/public relations purposes.
Facebook offers two types of organizing and promotion tools that can be used to augment community radio projects : Pages and Groups.
Pages and Groups offer different features and are intended for specific uses.
This post will try to explain the differences so that you can decide which platform works best for your community station.
You are reading this post in a Facebook Group. The Network 11 Facebook Group in fact!
This group is open, in that any member of the Facebook can come to this address and view the content if they have a Facebook profile. And any member of the Facebook can request to join this group. When a person becomes a member of this group, they can add new members to it.
A person is never sent a "request" to join a group, the default setting is for people to be automatically added.
The default settings for groups is to receive email notification any time a member of the group posts to it. You can change those settings by clicking the "edit notifications" button in the top right of the group home page.
You can share links, photos, videos, polls and docs to a Facebook group. You can also have live chat with all group members that are online at the same time.
You can post to Facebook groups from email. For this group, members can email network11@groups.facebook.com and the email will show up as a post in this group.
Ryakuga on Facebook is a Facebook Page.
A Facebook Page has a single "official" voice. It can have multiple administrators, but all posts appear on the page as from a single voice. For example, the Ryakuga Page could have 4 administrators, but regardless of who posts, it will always just show as a post from Ryakuga.
If a Facebook Page is published, it can be seen by any member of the public regardless of if they have a Facebook account. Anyone with a Facebook account can "like" a Facebook page, and they will receive updates in their news feed of activity.
Settings controls are a lot more detailed with Facebook Pages than with Facebook Groups. There are a variety of viewing and posting options. People who "like" a Facebook Page can add links, photos, videos and contribute to discussion forums on the page.
Anyone who likes a Facebook Page can recommend the page to anyone on their friends list. It comes in the form of an invitation.
Pages can "like" other Pages, and administrators are given the option of using the Facebook as the Page. So the Ryakuga Page could post to the Network 11 Group.
These are a few of the major differences between Groups and Pages.
The general rule is that Groups are used for horizontally organized information sharing among members. Pages are more for promotional/public relations purposes.
Monday, September 26, 2011
Network 11
It will take place from October 20 to October 23 at the Bonne Bay Cottage Hospital and Marine Station in beautiful Bonne Bay Newfoundland.
The purpose of the Network 11 event is to support the creation of an informal network of community groups interested in using community radio - enhanced by participatory media tools - as a vehicle for community development and community-based research.
During Network 11 a variety of sessions/workshops about the bread and butter of participatory communication processes will be held, and then reported back about on-air through a live radio broadcast. Simulcast online using Internet tools.
Participatory communication processes are designed with the goals of sustainable community development and community-based research guiding them. These processes support the growth of a culture which promotes collaboration, self-help and citizen engagement.
Stay tuned to this blog for more information on Network 11.
RSVP to Network 11 on Facebook
You can also like us on Facebook, or follow us on Twitter.
Wednesday, September 7, 2011
Feile Tilting Community Radio 2011
Féile Tilting 2011
A Celebration of Irish/Newfoundland Culture
Listen Live September 8 - 11, 2010 on 105.9 & 102.5 (Fogo Central) FM
or
Online at www.ryakuga.com
Schedule of Events
Feile Tilting Facebook Group
or
Online at www.ryakuga.com
Schedule of Events
Feile Tilting Facebook Group
Monday, September 5, 2011
Participatory Media
What is participatory media?
Participatory media is:
any media in which the audience can also be the broadcaster
any media “whose value and power derives from the active participation of many people. Value derives not just from the size of the audience, but from their power to link to each other, to form a public as well as a market.”(Rheingold, 2008).
any media which facilitates the emergence of public voice and dialogue through active engagement with citizens of a community
Why is participatory media important?
Participatory media allows participants to express their voices, explore their identities, and connect with other members of their communities; all elements of active citizenship. (Rheingold, 2008). The ability of citizens to be able to communicate with each other helps promote democracy and good governance through the emergence of public dialogues.
Dialogue is defined as “the ongoing civil project of building collective norms and values through the broad exchange, articulation and dissemination of knowledge... dialogue has the ability to bridge asymmetries in democratic practices, by building collective norms, values and governance among diverse sectors (or “stakeholders” in the modern parlance of government) of Canadian society.” (Naylor and Dale, 2005).
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