Sunday, October 16, 2011

Facebook Pages vs. Facebook Groups

This was originally posted in the Network 11 Facebook Working Group on October 16, 2011 by Charlene Gagnon as a resource for determining appropriate use of Facebook platforms.

Facebook offers two types of organizing and promotion tools that can be used to augment community radio projects : Pages and Groups.

Pages and Groups offer different features and are intended for specific uses.

This post will try to explain the differences so that you can decide which platform works best for your community station.

You are reading this post in a Facebook Group.  The Network 11 Facebook Group in fact!

This group is open, in that any member of the Facebook can come to this address and view the content if they have a Facebook profile.  And any member of the Facebook can request to join this group.  When a person becomes a member of this group, they can add new members to it.

A person is never sent a "request" to join a group, the default setting is for people to be automatically added.

The default settings for groups is to receive email notification any time a member of the group posts to it.  You can change those settings by clicking the "edit notifications" button in the top right of the group home page.

You can share links, photos, videos, polls and docs to a Facebook group.  You can also have live chat with all group members that are online at the same time.

You can post to Facebook groups from email.  For this group, members can email and the email will show up as a post in this group.

Ryakuga on Facebook is a Facebook Page.

A Facebook Page has a single "official" voice.  It can have multiple administrators, but all posts appear on the page as from a single voice.  For example, the Ryakuga Page could have 4 administrators, but regardless of who posts, it will always just show as a post from Ryakuga.

If a Facebook Page is published, it can be seen by any member of the public regardless of if they have a Facebook account.  Anyone with a Facebook account can "like" a Facebook page, and they will receive updates in their news feed of activity.

Settings controls are a lot more detailed with Facebook Pages than with Facebook Groups.  There are a variety of viewing and posting options. People who "like" a Facebook Page can add links, photos, videos and contribute to discussion forums on the page.

Anyone who likes a Facebook Page can recommend the page to anyone on their friends list.  It comes in the form of an invitation.

Pages can "like" other Pages, and administrators are given the option of using the Facebook as the Page.  So the Ryakuga Page could post to the Network 11 Group.

These are a few of the major differences between Groups and Pages.

The general rule is that Groups are used for horizontally organized information sharing among members.  Pages are more for promotional/public relations purposes.

No comments: